Don’t just look at this as an inconvenient platform change. This is a chance to do something truly significant for your school, your media organization and, most importantly, yourself as a developing journalist.
Journalism professors should introduce students to these three tools early in their programs so students have the opportunity to independently learn more about their trade.
If you’re a journalist, independent publisher, blogger or journalism student, it’s important to try to dominate the search results for your name, and if not possible, at least get a very high ranking for a page that reflects positively on you.
College newspapers are often limited by their own staff’s knowledge on web publishing, though the platform (usually College Publisher) is often blamed while very rarely used to its full extent.
College student newspaper adviser Michael Koretzky thinks students’ psychology is the reason why student media websites are lackluster. But the problems go farther than students, and the core responsibility lies with journalism educators.
It’s a rough world out there for unemployed journalists looking to stay in the industry and for journalism students just looking to enter it. In my experience, having a portfolio site has acted as a major determining factor in myself and others I’ve helped being hired for internships or full-time work.